Guava / Visual Identity

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Guava

Visual Identity // Art Direction // Marketing // Illustration

Since 2012, Guava has been on a mission to help parents recharge by developing equipment that makes travel and activity more accessible. Instead of repurposing the same old engineering, they set out to create new original designs that made gear more radically portable, fusing together a balance of functionality, aesthetics, and longevity.

After years of establishing themselves as a product design powerhouse, it was time to level up their visual identity to match. Together we created a new visual presence that better reflected their expertise and personality through an identity that felt more modern, confident, and adventurous.

This new visual identity blazes the trail for experiences to come by bringing together a playfulness that mirrors the adventurous of heart and the confidence of a path well-worn.

guavafamily.com